JOB PURPOSE
The Market Activation Manager (MAM) will lead the relationship between House Of Tequila (HoT) and Market Companies across the entire Sub-Saharan Africa Region. The MAM will support Market Cos in the definition and implementation of the HoT portfolio strategy within the Region, with the objective to develop the brands and grow the Tequila and potentially Mezcal business.
The MAM will partner with local teams to translate global strategies into effective and efficient marketing plans, coordinating the deployment of global marketing assets in the local markets and validating local initiatives where relevant, across each key HoT brand.
He/she will be the main HoT point of contact for all key Markets in the Region.
Implementation of global marketing strategy for HoT brands
Communicate long term vision and global brand strategies to ensure alignment and integration into local plans.
Challenge and add value to the development of local brand plans.
Ensure alignment of brand activities with global guidelines (as defined by global brand teams); driving commercial success and brand equity building.
Coordinate key work streams across brands to ensure delivery and timely deployment of key initiatives for local markets.
Establish clear annual KPIs with market and monitor performances.
Guide in-market pricing decisions to ensure alignment with global price positioning guidelines.
HoT Portfolio Development & Planning
Partner with local teams to identify and unlock portfolio growth opportunities: contribute to local discussions in resource allocation on HoT brands; identify consumer & commercial opportunities and potential synergies, support local teams in building action plans
Contribute to local discussions on construction of annual budgets for HoT brands, including marketing investment levels and HoT portfolio revenue growth (pricing, promotional effectiveness where applicable, mix improvements)
Business & Asset Development Coordination
Build collaborative and effective relationships with key stakeholders in markets of responsibility through strong knowledge of local markets context and business development mindset.
Lead and manage the agenda, follow-up and key project coordination with HoT teams across the HoT portfolio
Coordinate ad hoc asset development by HoT Mexico-based teams for specific SSA Markets: understand & validate Markets’ needs, monitor project progress
Support & coordinate link with HoT on product changes & new launches (local label changes, paperwork for new product registration, …)
Coordinate the HoT - Market Company business interactions, which include regular business reviews, strategic forums and annual budget alignment – Lead role for SSA Markets, Support role (to local Marketing team) on SA Market
Prepare and deliver market strategic reviews & market briefings prior to key market visits and presentations. – Lead role for SSA Markets, Support role (to local Marketing team) on SA Market
Monitor business and brand performances. – Lead role for SSA Markets, Support role (to local Marketing team) on SA Market
IBP (Integrated Business Planning) Broadcast: Lead the dissemination of IBP toolkits to Drive and Feeders Markets during the 3 key launch dates of November, February & June; respond to market questions and requests.
Academic & Professional Experience Required
Degree: Bachelor’s Degree in Marketing / Sales / Business Administration
Proficient and experienced marketeer (6+ years) with successful track record of marketing assets development for international brands
Experience in international brand/business development
Previous experience(s) in/with Sub-Saharan Africa Region a plus
Languages: English (strong proficiency in written and verbal communication), Spanish language a plus (for more fluid communication with part of HoT Operations).
Key Skills
Portfolio & Brand Strategy
Insights into action
Business Development/Growth “mindset”
Financial acumen (P&L, revenue growth, …)
Strong project management skills
Strong capacity to collaborate, to unite working teams and to influence stakeholders
Resourcefulness: strong capacity to leverage or deploy resources effectively and efficiently
High adaptability and capacity to navigate different cultural contexts and organizations
