Manager - Regional Marketing.Commercial Operations Sa

Mission/ Core purpose of the Job• The Regional Brand & Marketing Manager drives the execution oflocalized Brand and Marketing (B&M) strategies at the regional level.Reporting directly to the Head of the Region, this role focuses onimplementing Go-To-Market (GTM) activities, trade marketing initiatives,and customer engagement strategies tailored to the unique dynamics ofmedium to small regions.• While the central team provides strategy and governance, this roleensures these plans are effectively operationalized, supporting B2C(prepaid, postpaid, residential, youth, fintech) and B2B (enterprise)segments.
The Manager ensures alignment with central direction whileaddressing specific regional needs, providing tactical leadership insponsorships, events, trade marketing, and digital marketing.• This role bridges the gap between strategy and execution, ensuringregional activities are impactful, operationally efficient, and businessalignedJob Outcomes / Results• End to end B&M initiatives, brand consistency,governance, compliance and strategy executionin the region in line with centre• Go To Market activities in the region forprepaid, postpaid, residential, youth, fintech• B2B marketing activities in the region forenterprise offerings• Marketing communications, coverage ofsponsorships and events for both high valueand high-volume segments• Channel marketing for segment growth inregion• Support and drive digital marketing efforts inthe regionKey Activities & ResponsibilitiesStrategy Development and Execution• Support the development and execution of localized marketing strategies for the region to drive market share growth, customerloyalty, and NPS improvement.• Collaborate with the central B&M team, regional leadership, and BU stakeholders to adapt and implement GTM strategies alignedwith local market dynamics.• Deliver localized Go-To-Market (GTM) plans for B2C (prepaid, postpaid, residential, fintech, youth) and B2B segments, ensuringalignment with central strategic goals.• Drive the execution of regional media planning and buying, sponsorships, and events, ensuring compliance with central direction.• Implement digital marketing and social media campaigns tailored to the regional audience while adhering to central guidelines.• Identify key drivers of NPS in the region and execute plans to address improvement opportunities.• Ensure brand governance, compliance, and alignment with central B&M guidelines across all regional marketing initiatives.Regional Marketing Delivery Leadership• Analyze marketing data and metrics such as NPS, brand health, and campaign performance to inform decision-making and improveoutcomes.• Lead the regional marketing team in the execution of GTM plans and trade marketing initiatives, ensuring comprehensive marketingsupport for consumer, enterprise, residential, and fintech business units.• Implement trade marketing initiatives to enhance product visibility and drive measurable outcomes such as revenue, customeracquisition, retention, and brand health in the region.• Coordinate the planning and execution of regional sponsorships, events, and PR efforts to build brand affinity and foster communityengagement.• Work collaboratively with cross-functional teams, including customer experience (CX), to integrate customer insights into marketingplans and initiatives.• Maintain and develop strong media, PR, and corporate affairs relationships within the region to enhance the visibility and reputationof MTN.• Promote awareness and visibility for MTN's local CSI initiatives to strengthen community connections.• Define, monitor, and report on KPIs for regional marketing activities, ensuring alignment with central targets and continuousKey Activities & ResponsibilitiesFinancial Management and Cost Control• Ensures proper and efficient utilisation of marketing budgets allocated to the Region.• Develop and manage project initiative budgets in line with business objectives• Manage and optimise and communicate the budget, expense report, ensuring that all expenditure is in line with the budget.• Monitor costs and determine initiatives to optimize resources.
Ensure cost effectiveness by maximising cost/benefit ratios.• Identify opportunities to generate additional revenue.• Oversee media planning and buying for regional campaigns, optimizing reach and ROI.Governance, Policies and Procedures• Ensure effective implementation of (and compliance towards) all company policies, processes, and procedures.
Put effective methodsand standards in place in alignment with aforementioned.• Ensure brand governance, compliance, and consistency across regional marketing initiatives.• As part of a governance forum/ interlock, participate in regular alignment meetings or collaborative platforms to share insightsbetween central and regional teams.
Review regional adaptations to ensure consistency with national strategies.• Empower regional marketing team to execute GTM activities but ensure they align with central branding and strategic guidelines (e.g.Central Team provides a toolkit, Regional Teams use the toolkit to create localized variations).• Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery• Continuously review key risks, issues and dependencies and set mitigation actions.
Proactively flag and escalate issues and manageimpacts on resources, cost and productivityContinuous Improvement• Drive best practice, continuous improvement and innovation at process and procedure level within Regions Marketing Operations.• Ensure that the relevant analysis of market knowledge, trends and competitive information is gathered and assimilated.• Initiate change to continually improve all aspects of service delivery and drive continuous improvement as an important element ofservice delivery.Key Activities & ResponsibilitiesPeople and Culture Management• Lead, mentor, and manage segment teams providing coaching, guidance, and performance evaluations.• Develop and maintain a high-performance team that consistently meets or exceeds targets.
Review the team's performance againstagreed KPIs and drive plans for improvement.• Foster a culture of collaboration, continuous improvement, and customer-centricity within the team.• Set integrated goals and objectives for the team in order to achieve a future-focused, future-fit high-performing organisation.• Provide technical, procedural and policy guidance to staff, colleagues , partners and vendors.• Attract, develop and retain appropriate talent.
Build talent by identifying and developing new leaders for the respective environment• Set KPIs and provide regular performance feedback through a well-defined and implemented performance review programme.• Develop and implement a training plan to build and develop skills within the team.• Enable and model healthy employee relations and collaborative teamwork.• Manage diversity, develop, and embed an Employment Equity plan for the business area.• Act as an ambassador for the team by living the values and vital behaviours and changing and influencing employees' behaviourEducation, Skills and ExperienceEducation• 4-year tertiary qualification in relevant orrelated fieldExperience• Min 5 years of experience in Brand andMarketing• Proven experience in executing Go-To-Market (GTM) strategies for B2C and B2Bsegments.• Experience managing trade marketing,sponsorships, events, and digital marketinginitiatives.• Demonstrated ability to manage regionalmarketing operations and align activities tocentral strategies.• Industry experience in telecommunicationsor a related sector is preferred.• Worked across diverse cultures andgeographies advantageousSkills• Interlock Management and Cross-FunctionalGovernance• Analytics and Interpretation• Marketing Strategy Development• GTM Planning and Execution• Media Planning and Buying Platforms• Trade Marketing and Channel Strategy• Event Management and Sponsorship Coordination
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