Who are we?
The Sanlam Retail Affluent business (SRA) is dedicated to empower South Africans in the middle- and upper-income segments to be financially confident, secure and prosperous. With deep client understanding and a focus on excellence in technology, client and intermediary experiences, SRA delivers financial solutions including comprehensive financial planning, life- and disability insurance, credit solutions, savings and investments, retirement and fiduciary services that can be accessed through various platforms.
What will you do?
Outputs / Core Tasks:
Sanlam Life and Savings has embarked on a strategic journey to establish a new world “Client and Intermediary Experience” or “CX” function to deliver the client and intermediary facing solutions and tools in support of Sanlam’s digital transformation. In accordance, Sanlam’s CX vision is to create engagements and experiences which help our clients to live with confidence, be inspired and assist in guiding them towards their financial aspirations.
The performance driven digital team is seeking a Lead: Analytics & Tracking member to join the team. The role is best suited to an individual that is capable of leading the technical implementation of analytics on our web and mobile applications from documenting requirements, implementing development through to delivering reports ready for analysis. Experience and certification in Google Analytics is critical.
The key responsibilities of the role include the following:
• Guide and maintain the existing digital analytics measurement framework on digital properties (primarily mobile apps and some web components).
• Work with stakeholders to define and implement new tracking requests for website and/ or mobile apps based on existing mobile measurement framework, as well as digital campaigns.
• Support development teams with implementation of analytics requirements.
• Support architecture and management teams regarding future analytics strategy.
• Test and provide quality assurance feedback to the various development teams.
• Provide reports and dashboards with insights into digital behaviour.
• Lead efforts to research and evaluate new tools/capabilities in the analytics industry.
• Deployment of any third party tagging and integration data from DoubleClick, Facebook, Adwords or any custom data imports into Google Analytics and Firebase.
• Perform ad-hoc analysis if necessary and respond to business questions that drive decision-making.
• Serve as a liaison to vendor partners to ensure success with a variety of projects.
What will make you successful in this role?
Role Requirements:
Qualifications:
• Bachelors’ degree in an analytical discipline, e.g. marketing/statistics will be an advantage.
• Google, Facebook, Hubspot certification.
Experience:
• 3 - 5 years’ experience in data analysis and visualisation.
• 3 - 5 years’ experience in mobile and website tagging and tracking.
• 3 - 5 years’ experience using Google Analytics, Data Studio and Google Tag Manager Implementation.
Knowledge:
• Strong knowledge of search; both SEO and SEM as a critical tactic to drive desired web visitor behaviour.
• Knowledge of Google Optimise, Big Query and Google Attribution.
• Knowledge of data visualization techniques.
• Understanding of on-site survey methodologies and voice of the customer analysis tools.
Competencies:
• Communicates effectively
• Tech savvy
• Financial acumen
• Decision quality
• Analytical thinking
• Cultivates innovation
• Plans and aligns
• Concern for accuracy
• Customer focus
• Collaborates
• Drives results
• Being resilient
• Computer skills (MS Excel advanced level)
Build a successful career with us
We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its four business clusters – Sanlam Life and Savings, Sanlam Investment Group, Sanlam Emerging Markets, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.
Core Competencies
Being resilient - Contributing independently
Collaborates - Contributing independently
Cultivates innovation - Contributing independently
Customer focus - Contributing independently
Drives results - Contributing independently
Turnaround time
The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.
Closing Date: 2 July 2021
Our commitment to transformation
The Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.
