Job Description Marketing Executive International (2011002) Job Description Marketing Executive International ( 2011002 ) Description About PearsonAt Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small. About BTEC BTECs are high-quality, career-focused qualifications grounded in the real world of work. BTEC courses focus on skills-based learning and are designed around themed units. This practical approach allows BTEC learners to develop and apply the knowledge and skills that employers, colleges and universities are looking for. Qualifications About the role This is an exciting role in which you will help develop and execute marketing campaigns to grow the awareness and perception of Pearson BTEC International among our key audiences in international markets. Together with the Senior Marketing Manager and Senior Marketing Executive, you will help create a solid reputation for Pearson BTEC International among consumers, (learners, adults, parents), and customers (teachers and lecturers, training providers, higher educators and employers etc.) through effective marketing campaigns, in international markets including APAC, Middle East and Africa. What you’ll be doing · Developing and executing marketing campaigns to enhance awareness and the positive equity of the BTEC International brand among key audiences. · Creating marketing communication for multi-channel campaigns across digital and offline channels (print, DM, email, social, sales, websites, SEM/PPC, SEO, display, PR, etc.) as well as above-the-line elements such as outdoor, radio, press. · Writing and proofreading copy. · Tracking and measuring the results of campaigns and reporting the results back to the business. · Executing a social strategy to engage learners and educators with the BTEC brand. · Assisting with the administration of events and conferences Working with a wide array of stakeholders, including external agencies and influencers. What you’ll need Experience of marketing through your employment or qualifications High levels of organisation and attention to detail A positive and proactive attitude To be a team player who is goal-oriented Strong communication skills with the ability to work in a fast-paced environment. A passion for education and learning, both as an industry and when it comes to your own development What we’ll offer We offer a range of benefits to employees – here are a selection: Annual Incentive Plan. A starting holiday of 25 days plus UK public holidays and you’ll earn 1 additional day of holiday per year you work with us (up to 30). Maternity, paternity, and family care leave as well as flexible work policies. Stock/share purchase options. Healthcare and dental plans, and an employee assistance programme for you and your family, to help balance work, family and personal life.
