Gain in-depth understanding of the consumer attitudes and behaviours of the customers of our various products Develop customer personas and build out customer analytics Build further and manage a growing marketing team who are driving online and offline customer acquisition Design, manage and implement a digital subscriber acquisition marketing strategy to ensure that objectives are met to maximum efficiency Deliver omni-channel, acquisition driving initiatives and campaigns across various channels Be very tactical and run all operational and project management components of user acquisition Own, drive, and report on key metrics related to acquisition, channel performance and channel growth Develop recommendations to reach new students through desktop and mobile campaigns, including creative and messaging strategy Manage creative, ad, and landing page testing schedule to drive improved campaign results Work with sales, development and product teams to ensure user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user flow Innovate meaningful acquisition tests and funnel improvements Manage large budgets, analyse and develop campaigns, supervise all acquisition media buying Effectively manage deliverables, report campaign performance, communicate expectations with team and stakeholders Collaborate with internal teams to align product offerings with customer priorities. REQUIREMENTS Minimum 5+ years experience in managing a marketing team that scaled a B2B or B2C brand to a category leader in their market 3+ years experience developing and optimizing large-scale B2C or B2B campaigns - with multi-million rand annual ad spend budgets - through digital marketing channels 2+ years leading a marketing department of at least 8 full-time team members Experience managing large cross-functional projects Experience with Google Analytics or other web analytics tools Proven analytical and quantitative skills including a strong understanding of online marketing metrics Action-oriented with a “roll up your sleeves approach” Strong strategy and analytics skills, with an advanced understanding of success metrics Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level Enthusiastic, passionate, and creative; thrives on thinking outside of the box. Advantageous 2+ years experience with scaling below the line and above the line advertising budgets to over R20 Million a year Deep experience in successfully scaling below the line and above the line marketing for high growth B2B products 2+ years experience leading the marketing of a product to a category leader in the education market Expertise in e-commerce operations and digital business strategy Prior experience in creative direction or design BENEFITS Equity: As a senior leadership role within the company, you may be eligible for direct ownership in the business through our stock option scheme. The company has been approached for acquisition by a number of billion dollar leaders in the tech education space, is backed by investors from the US, UK and South Africa, and we want you to directly share in the success of the business. Flexible & remote working: We are a remote-friendly organisation and offer flexible work options. Generous annual leave and medical benefits: We provide up to 20 annual leave days as part of our leave policy, as well as health insurance or medical aid benefits for our staff. Join the heart of tech in Africa, the US, and Europe: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a founding team that draws their former experience from companies such as Google, Amazon, GetSmarter/2U, and Yoco. Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it. Please share a link to your website, if you have one. Do you have 5+ years experience in managing a marketing team that scaled a B2B or B2C brand to a category leader in their market * -- Do you have 3+ years experience developing and optimizing large-scale B2C or B2B campaigns - with multi-million rand annual ad spend budgets - through digital marketing channels * -- Do you have 2+ years leading a marketing department of at least 8 full-time team members? * -- Do you have experience managing large cross-functional projects? * -- Do you have experience with Google Analytics or other web analytics tools? * -- What do you believe makes you qualified & prepared for the role you are applying for? * If someone at our company referred you to this role, please enter their name here or enter 'None'. * Is there any other information you would like us to consider as part of your application or enter 'None'.
