Head Of Direct & Digital Marketing - Insurance

Tertiary Degree essentialHead of Direct & Digital Marketing - Insurance. Johannesburg. Permanent. Full Time. EE/AA. Our client is a Leading Global Insurance Company based in Johannesburg.. Duties & Responsibilities. As the Head of Direct and Digital Marketing, you will be responsible for:. Drive and execute on the division's individual strategies and grow the book year on year for the next 5 years. Achieve objectives and aspiration of the business through the delivery of market leading marketing and digital enablement solutions. Deploy and optimise of best practice multi-channel and multi-product marketing for acquisition, growth and retention programs inclusive of the elements necessary for their enablement - greater digitisation of our business across the end-to-end customer and partner experience.. Own, execute and continuously enhance the company's customer engagement strategy across all channels.. Develop and drive top and bottom-line performance improvement by working with the Chief Digital Marketing Office and South African country teams to sustainably transform our business.. Campaign development, performance management and profitability; agile test and learn marketing; customer lifetime management and portfolio optimisation, for both the digital and direct marketing channels.. Job Offer. Fantastic opportunity to join a leading Insurance Brand and head up a new role. Desired Experience & Qualification. The successful candidate will have the following:. 10-15 years' work experience with extensive understanding of Direct and Digital Marketing campaign and financial management, analysis and profitability performance reporting.. Solid track record in Direct Marketing, preferably within the Insurance and/or financial institution space. Experienced in the management of integrated/multi-channel marketing and cross-discipline marketing concepts from creation to implementation.. Strong interest in digital marketing, data analytics and data-driven business performance management.. Company Benefits. Pension Fund Contribution. Company Events. Parking space. Training. Barrier-free access. Incentives. Pension Fund Contribution. Company Events. Parking space. Show 4 more company benefits. Training. Barrier-free access. Incentives. The benefits listed are applicable to the company and can differ depending on the position or department.Paid Annual Leave. Paid Annual Leave