Direct Marketing Specialist

Direct Marketing Specialist page is loaded Direct Marketing Specialist Apply locations Johannesburg | Time type: Full time | Posted on: Posted Today | Time left to apply: End Date: July 7, 2025 (4 days left to apply) | Job requisition id: R36377 Job Description Hello Future Direct Marketing Specialist Welcome to FNB, the home of the #changeables.
We design for the shapeshifters and deliver products and services that make us incredibly proud of the people who make it happen.
As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious.
Now's the time to imagine your potential in a team where experts come together and ignite effective change.
Are you someone who can: Oversee the planning, execution, and optimization of direct marketing campaigns, creating targeted strategies to engage customers through channels such as email, direct mail, and digital platforms.
Analyze customer data, segment audiences, and tailor messaging to specific demographics, behaviors, and preferences.
Collaborate with creative teams to craft compelling content that aligns with brand guidelines and resonates with our audience.
Manage campaign budgets efficiently, track expenses, allocate resources wisely, and ensure cost-effective execution.
Evaluate campaign results regularly, analyze metrics, identify trends, and recommend adjustments to improve performance.
Collaborate with other marketing teams to align messaging and create cohesive customer experiences.
Focus on both retaining existing customers and acquiring new ones by designing loyalty programs, referral initiatives, and personalized communications.
Ensure compliance with data privacy regulations (e.g., POPIA, ECTA, CPA) and protect customer information.
Coordinate with external agencies and vendors, select partners, negotiate contracts, and monitor their performance.
Stay informed about industry trends, adopt new tools, and adapt strategies accordingly.
You will be an ideal candidate if you: Hold a relevant B Degree.
Have 3 to 5 years' experience in a similar environment.
Possess strong knowledge in Campaign Management, Audience Segmentation, Creative Development, Budget Management, Performance Analysis, Cross-Channel Coordination, and Vendor Management.
Have strong innovation and adaptation experience.
You will have access to: Opportunities to network and collaborate.
Challenging working opportunities to innovate.
We can be a match if you are: Curious & courageous — driven by a desire to learn and brave enough to take on new challenges.
Obsessed with mastery — committed to becoming proficient and constantly improving.
Interested in taking the next step?
We look forward to engaging with you further.
Apply now!#POST #FNB #LI-SY1 Job Details Note: Applications will not be accepted after the deadline of 07/07/2025.
Please submit your application before this date.
All appointments will be made in line with FirstRand Group's Employment Equity plan.
The Bank supports the recruitment and advancement of individuals with disabilities.
Candidates can disclose their disability information voluntarily.
This information will be kept confidential unless required by law.
Introduce Yourself Introduce yourself to our recruiters and we will contact you if there's a suitable role.
If you have any queries, please log them via MyQ.
About Us FNB serves retail and commercial customers with banking, insurance, savings, investment products, and digital solutions.
Recognized globally, FNB has won multiple awards including the Strongest Banking Brand in the World 2023.
We offer exciting career opportunities for those wanting to make a meaningful impact.
#J-18808-Ljbffr