Digital Marketing Specialist

Optimi has an opening for a proactive and results-oriented Digital Marketing Specialist to join a high-performing marketing team dedicated to innovation, growth, and creativity.
You must be passionate about digital campaigns that drive brand success and customer engagement while thriving in an inclusive and fast-paced environment.REQUIREMENTSGrade 12 (Essential)Diploma or degree in marketing, digital marketing, or a related field (Essential)Minimum of 5 years' experience in a similar digital marketing roleMS Office SuiteCRM systemsDigital marketing tools (Google Ads, Analytics, SEO platforms, email marketing tools, social scheduling software)Excellent English (spoken and written), any additional languages are a plusProfessional and active social media presenceDUTIESPlan and execute monthly email, SMS, and WhatsApp campaigns.Schedule, track, and optimise digital marketing platform performance.Manage campaign budgets and reporting.Lead the division's Google marketing strategy.Execute demand-generation campaigns through Google Ads and SEO projects.Report on ROI and performance analytics.Maintain and improve search engine presence.Own and execute the social media strategy across Facebook, Instagram, LinkedIn, and TikTok.Plan, schedule, and track campaigns.Manage performance, engagement, and advertising budgets.Stay on top of trends and platform changes.Perform ad hoc updates and audits of websites and microsites.Ensure uptime, speed, and optimal performance.Perform regular maintenance and SEO audits.Contribute to internal marketing initiatives.Support reporting, PR submissions, and stakeholder updates.Actively collaborate with sales teams to align goals and results.The position is based in Centurion.Should you not receive a call from us within 14 days, please consider your application unsuccessful.
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