Digital Marketing Specialist

Digital Marketing Specialist
Company:

Wetpaint


Place:

Gauteng


Digital Marketing Specialist

Details of the offer

Responsibilitie s include:Launching and optimising PPC campaigns Monitoring budgets and overseeing search platform accounts
Tracking KPIs and producing useful reports for management Job brief:
We are looking for a digital specialist to run campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimisation (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our clients online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities:Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on the following : Google AdWords, Google Display, Video Marketing, Youtube, Twitter, Linkedin, Facebook & Instagram)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
REQUIREMENTS
Proven experience as a digital marketing specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms is a must
Working knowledge of analytics tools (Google Analytics, etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in marketing, digital media or a related field;
Google certification is a must
Facebook and Twitter certification is a must


Source: Jobs4It


Area:

  • Marketing – Advertising / Digital Marketing

Requirements