Digital Marketing Specialist

Digital Marketing Specialist
Company:

(Confidential)


Digital Marketing Specialist

Details of the offer

col-wide
Job Description:

Note:For this position Sharp Spring is a must along with the candidates online portfolio or portfolio attached)

A leading national property investment company located in Paarl, Cape Winelands is looking for a talented ‘Digital Marketing Specialist’ to join their team on a full time permanent basis.This is a Non-EE position.

Salary Dependant on experience

Position Overview:The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products.
This role requires in depth knowledge of our services and market goals.
Proficiency in graphics, web advertising, social media and web development is a must.
Familiarity with a wide range of field practices, concepts, and procedures.
Marketing specialists rely on judgment in planning and experience to accomplish identified goals.

Duties and Responsibilities:
Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including:

online advertising
web site strategy and design
social media
mobile
deliverables

Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
Leading ongoing management of digital touch points, social networking landing pages, and mobile.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
Owning and maintaining site analytics, metrics, and campaign reporting.
Knowledge of SEO and adwords programs would be advantageous.
Developing and coordinating multimedia packages

Desired Skills & Experience:
Minimum Qualifications Bachelor’s degree or diploma in Graphics related field or similar.
Min 2 years of experience in digital marketing
Experience within the Property industry beneficial but not compulsory

Core Competency:
Thorough understanding of digital marketing
Proven experience delivering effective and innovative digital campaigns.
Proven and solid understanding of digital marketing
Experience managing successful social media campaigns, and a solid understanding of social marketing.
Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
Strong management skills, excellent oral and written communication skills.

CRM Management - SharpspringTechnical point of contact with the agency
Strategic consulting on campaign creation
creating new users
training new users on platform use
contact import and management
website/app integration for real-time lead notification
implement and analyze link tracking
design workflows and email campaigns
Oversee design of emails using WYSIWYG editor
Design landing pages
Campaign management
ROI reporting

Bulk mail sending - EverlyticOversee Email creation using a WYSIWYG editor
Link tracking and analytics
Database management
Unsubscribe management
CRM Database syncing
IP reputation management
Domain reputation management
SMS campaign management
Budget management

Website managementWordPress CMS management
Landing page design
Plugin management (Proof, Gravity, Insights, Sharpspring, etc)
SEO optimization
Media management
Website optimization
UX optimization
Google Analytics
Youtube
Bitly platform management
API deployment
Jivo chat
WhatsApp for Business
Google Adwords
IP and domain reputation management

Job Category:

Digital / Media, Digital / Online Marketing, IT Sales / Marketing, Social Media, Web Administrator
col-wide
Job Description:

Note:For this position Sharp Spring is a must along with the candidates online portfolio or portfolio attached)

A leading national property investment company located in Paarl, Cape Winelands is looking for a talented ‘Digital Marketing Specialist’ to join their team on a full time permanent basis.This is a Non-EE position.

Salary Dependant on experience

Position Overview:The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products.
This role requires in depth knowledge of our services and market goals.
Proficiency in graphics, web advertising, social media and web development is a must.
Familiarity with a wide range of field practices, concepts, and procedures.
Marketing specialists rely on judgment in planning and experience to accomplish identified goals.

Duties and Responsibilities:
Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including:

online advertising
web site strategy and design
social media
mobile
deliverables

Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
Leading ongoing management of digital touch points, social networking landing pages, and mobile.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
Owning and maintaining site analytics, metrics, and campaign reporting.
Knowledge of SEO and adwords programs would be advantageous.
Developing and coordinating multimedia packages

Desired Skills & Experience:
Minimum Qualifications Bachelor’s degree or diploma in Graphics related field or similar.
Min 2 years of experience in digital marketing
Experience within the Property industry beneficial but not compulsory

Core Competency:
Thorough understanding of digital marketing
Proven experience delivering effective and innovative digital campaigns.
Proven and solid understanding of digital marketing
Experience managing successful social media campaigns, and a solid understanding of social marketing.
Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
Strong management skills, excellent oral and written communication skills.

CRM Management - SharpspringTechnical point of contact with the agency
Strategic consulting on campaign creation
creating new users
training new users on platform use
contact import and management
website/app integration for real-time lead notification
implement and analyze link tracking
design workflows and email campaigns
Oversee design of emails using WYSIWYG editor
Design landing pages
Campaign management
ROI reporting

Bulk mail sending - EverlyticOversee Email creation using a WYSIWYG editor
Link tracking and analytics
Database management
Unsubscribe management
CRM Database syncing
IP reputation management
Domain reputation management
SMS campaign management
Budget management

Website managementWordPress CMS management
Landing page design
Plugin management (Proof, Gravity, Insights, Sharpspring, etc)
SEO optimization
Media management
Website optimization
UX optimization
Google Analytics
Youtube
Bitly platform management
API deployment
Jivo chat
WhatsApp for Business
Google Adwords
IP and domain reputation management

Job Category:

Digital / Media, Digital / Online Marketing, IT Sales / Marketing, Social Media, Web Administrator


Source: Compujobs_Co


Area:

  • Sales / Trade Representative - Sales

Requirements