Digital Marketing Manager

Digital Marketing Manager
Company:

British Business Bank


Digital Marketing Manager

Details of the offer

British Business Bank are looking for a Digital Marketing Manager to manage the performance and development of digital marketing including websites, email, marketing automation, optimisation, webinars, lead generation, UX, data and SEO as well as working with the team on affiliates, content, collateral and campaigns.

In order to for your application to be processed and reviewed, please apply via the British Business Bank Careers Page.

The Digital Marketing Manager will define and deliver digital marketing strategies and initiatives to maintain and improve performance and customer experience.

The Digital Marketing Manager will drive volume, optimisation and customer experience, will define and deliver continuous improvements to web projects and will conceive, develop and deliver evidence-based market leading digital initiatives to drive conversion. This role will be responsible for the creation of data attribution models to ensure that all digital marketing activity is tracked and evidenced, as well managing the of marketing automation process and creating end-to-end customer acquisition campaigns using marketing automation.

This is a broad marketing role, across all channels and strong technical understanding with experience of working with Web Developers, IT and Digital Designers is a must as is proven hands on experience of platforms such as Pardot. You will be working with a variety of teams within the business including Communications, Policy, Legal. The Digital Marketing Manager will have responsibility for budget and agency management, and therefore strong commercial acumen, attention to detail and understanding of contracts and SLA’s is required.

To be considered for this position, we’re looking for several years’ experience in digital marketing with marketing automation experience and extensive hands-on experience of web optimisation. We’re looking for strong technical skills with experience of working with designers, developers and IT and a knowledge of HTML, CSS, JavaScript, etc. The successful candidate will possess excellent problem-solving skills and the ability to identify bugs and issues with web systems and extensive experience of production processes and search engine optimisation techniques.

In order to for your application to be processed and reviewed, please apply via the British Business Bank Careers Page.

Please note all candidates applying for this role should have the right to work in the U.K

- Digital Marketing


Source: Bebee2


Area:

  • Marketing – Advertising / Digital Marketing

Requirements