Must be fluent in Portuguese Speak, Read and Write (Non-negotiable)Grade 12 or equivalent (Essential)Relevant tertiary qualification in Marketing/Journalism/Advertising (Essential)3 years experience as a Digital Marketer (Essential)Experience with B2C social media, Google AdWords and email campaigns and SEO / SEM / Growth hacking (Essential)Experience with Facebook Ad Manager (Essential)Experience using Content Management systems (Essential)Knowledge of Online Advertising Platforms (ideally Google qualified & holding industry related qualifications e.g. HubSpot, Hootsuite, Facebook Blueprint)Knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)Working knowledge of ad serving tools (e.g., DART, DoubleClick)Knowledge of marketing & communication processesKnowledge of social media platformsTechnical knowledge of reporting on multiple media platformsDuties and responsibilities (include but is not limited to):To build online brand awareness in order to drive sales.Create and optimise online adverts through Google AdWords (search, display, mobile, video), Facebook and other platforms to increase brand awareness and drive sales.Be actively involved in Search Engine Optimization efforts (content, keyword, image optimisation etc.)Create and add UTM tags or similar onto material and all online advertising platformsGenerate innovative ideas to reinforce our marketing campaigns across digital channelsTo develop engaging content for online platformsTranslate media plan into a digital campaign by ensuring correct dates, targeting, budgets, objectives and placements are appliedManage the content strategy, including copywriting and website updatesWrite engaging and shareable content across different platforms, including social media, websites and emailsCreate unique, relevant and engaging content for all digital platformsEnsure content that is well researched, accurate, balanced and well writtenPrepare online newsletters and promotional emails and organise its distributionTo plan and monitor the ongoing presence on social media and website in order to grow the market baseStay abreast of online marketing trends and keep strategies up to dateIdentify improvements in order to improve customer experience with online platforms and optimize on an ongoing basisBrief technical updates to the development team, review and testing of deliverablesCollaborate with designers and outsourced suppliers to improve user experienceTo monitor, measure and report on digital marketing initiativesNavigate and dive into Google Analytics, Facebook Insights and other digital analytics tools to extract and build on performance intelligenceMeasure performance of digital marketing efforts using a variety of Web analytics tools (WebTrends etc.)Provide launch reports and regular interim as well as monthly reportsTo manage own professional and self-development.
