An opportunity for a Digital Marketer in the Recruitment Industry is available in the Cape Town area.
Requirements:
Tertiary qualification in marketing or communications.
Digital marketing or similar qualification.
Min 5 years’ experience with an existing portfolio of key responsibilities.
WordPress knowledge (experience +- 3 years) development and design.
Adobe Photoshop, Illustrator and other relevant Adobe Creative Cloud packages
Computer literate (MS Office; Excel, Word, PowerPoint, and Outlook)
Preferred requirements and skills:
Strong personal brand.
Animated videos and general design
Business writing skills
Ability to communicate effectively with clients and candidates
Willing to work under extreme pressure
Deadline driven
Problem solving skills
Knowledge of new digital trends and technologies, always looking to see what can be implemented into the business
Proven experience leading and managing SEO, lead generation, marketing database, email, social media and/or display advertising campaigns
Creative thinker with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools
Working knowledge of ad serving tools
Experience in setting up and optimizing Google AdWords campaigns
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in design and online marketing and measurement
Valid driver’s license and own reliable vehicle
Duties:
Increase brand awareness - Influencer marketing, direct advertising, online event planning, internal and external participation and support, content marketing and brand awareness campaigns
Website Design and Development – coordinate the design and functionality of our website, working alongside developers and designers and coordinating the process.
Content Creation – website content and creation and implementing the content strategy to ensure online objectives are met.
SEO and SEM – ensure that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) - drive relevant traffic to website/s
Social Networking – responsible for managing the entire Cluster’s online presence, customer queries and service via social networking (Facebook, LinkedIn, Instagram and Twitter) through dashboards and other relevant tools
Please note should you not receive a response within 7 business days of applying, you may consider your application as being unsuccessful.
Please note that appointments will be made in line with the Company's EE targets. Applications and responses via email only.
· Increase brand awareness - Influencer marketing, direct advertising, online event planning, internal and external participation and support, content marketing and brand awareness campaigns
· Website Design and Development – coordinate the design and functionality of our website, working alongside developers and designers and coordinating the process.
· Content Creation – website content and creation and implementing the content strategy to ensure online objectives are met.
· SEO and SEM – ensure that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) - drive relevant traffic to website/s.
· Social Networking – responsible for managing the entire Cluster’s online presence, customer queries and service via social networking (Facebook, LinkedIn, Instagram and Twitter) through dashboards and other relevant tools
