9 Dec '20 Digital Manager: CRM & eCom Apply Media / Marketing / Advertising / PR / Publishing; Information Technology / Telecommunications, South Africa - KwaZulu Natal Amajuba - Dannhauser R 47 000 - R 58 000 Monthly Global manufacturing and logistics company seeks a Digital Manager responsible for developing and overseeing CRM strategies that add value to the business. Will also be responsible to formulate and manage the digital marketing initiatives for the organisation. Duties: Independently drive Digital strategies for both CRM and eCommerce in line with Industry / best in class trendsCreate CRM journeys for customers, based on segmentation to follow in the 18 - 24month purchase journey of the product lifecycleDevelop strategies around the digital platforms to be involved in and how to manage the online journey for customersPlan, Develop & execute National digital programs & campaigns including online advertising, website strategy, and design, social media, mobile & deliverablesEnsure successful delivery of the company’s digital activity within time and budget whilst delivering exceptional creative productManage social media programmes (LinkedIn, Facebook, Twitter, Instagram) and all other programmes added to the social media platformMaintain all websites applicable to the company and ensure that all aspects of the websites are up to date and operationalSite analytics, metrics and campaign reportingEnsure understanding of the relevant digital/regulatory guidelines in the marketplaceDevelop and maintain centralized database which provides insight into retail and consumer behavior and facilitate more targeted and effective campaignsEnsure that the CRM database can facilitate the execution and measurement of acquisition and loyalty/retentionRecommend best practices based on campaign and customer data analyticsDeliver tangible accountable results for the company’s network by providing qualified loyalty and conquest opportunities to the network that convert into sales.Provide guidance for subordinates in their roles to ensure that employees are well adapted to workflow processes and are able to be fully competent in their roles Job Requirements Diploma or Degree in Commerce/ Entrepreneurship/ Software EngineeringThe ideal candidate would have launched an eCom platform to market previously5 -7 years’ experience in CRM & eCom, Digital MarketingCustomer Relationship Management (crucial)Valid Driver’s License Competencies Strategic thinkerProcess orientatedA good understanding of systems building and API integrationCreative-Thinker/InnovativeExcellent communication skillsDigital experience is crucialOther Benefits: Medical Aid, Provident Fund, performance bonus Ad Visible Until: 29 January 2021 Ref: DBN001745/CS Vacancy Type: Permanent 1113 6198 401 696
