Digital Content Strategist and Writer: TTL Advertising Agency – Cape Town
Previously disadvantaged candidates will be given preference.
We have a stunning job opportunity for a mid to senior Digital Content Strategist and Writer at a renowned through-the-line agency’s Cape Town office. The agency combines incisive strategy, award-winning creativity and cutting-edge technology to transform their client’s business. We’re looking for an experienced and passionate Digital Strategist and Writer to primarily work on a financial services client as well as other clients across the FMCG, retail and automotive sectors. Our client is looking for a mid to senior candidate with strong strategic, writing and editing skills and extensive digital marketing/publishing experience. You must be comfortable with Content Marketing on Social and Digital channels. This is a client facing role and the ability to build relationships and network with clients is a must. If you are a digitally savvy editor and content strategist with creative and conceptual skills, you will shine in this role!
Responsibilities
Content Planning, Creation, Editing & Management
In collaboration with client, plot monthly communication schedule (promotional mailers, newsletters, SMSs, web banners, social media posts). Plan related content to support the monthly planning (write or commission, edit). Commission writers and maintain a good freelance base of expert writers to contribute as needed. Write copy as required for the elements (or brief junior writer to write as required). Brief the communication elements into design studio and manage the process, with guidance for creative look and feel. Conceptualise and write copy for communication elements as required by the client. Strong writing skills to ensure style is consistent and that complicated topics are clearly explained to the member. Ability to plan and edit content to take it to the next level, including turning articles into infographics, generating increasingly interactive and personalised content (like quizzes, gamification etc.) Strong understanding of Google and Facebook analytics; able to compile reports on content performance for clients and present these to key stakeholders monthly. Manage content budgets and timings, with the support of client service team. Lead content marketing strategy for clients across digital platforms and channels. Take briefs from clients or potential clients, perform content audits and reviews and provide content marketing strategy, across print and digital. Support teams in pitches by providing strategic content thinking for a variety of potential clients. Constantly review the content marketing strategy you are implementing with your clients and optimise for best results; ensure all content produced is insights-led and performance-based. Advise on content marketing and digital content best practice, for both in-house team and clients.
Relationship & Network
Grow meaningful, trust-based relationships with clients to ensure long-lasting business agreements that deliver on client needs. Manage client relationships and place the client at the heart of your work. Identify new business opportunities and nurture relationships with key stakeholders to allow for business growth. Build trust-filled relationships within your team and among your peers at the agency so that you are both a pleasure to work with, and you enjoy working with those around you. Manage any junior staff members allocated to your team, including mentoring their professional growth and becoming invested in their future at the agency.
Requirements
The successful candidate must have/be:
Industry relevant tertiary qualification Strong editorial and communications background across multiple platforms Digital marketing/publishing experience is critical Comfortable with Content Marketing on Social and Digital channels Very strong English language writing and editing skills Able to oversee work delivered for clients. Must have previous experience in digital marketing/magazine publishing Self-sufficient and self-motivated Able to hit the ground running Leadership ability Excellent client service and project management skills Ability to multitask and plan across a range of projects. Solid time management skills are essential Ability to work independently and make things happen Ability to bring creative thinking to a range of different marketing and content opportunities. Need to think out of the box! Ability to be firm in one’s beliefs on what makes great content People person, with good problem-solving skills and the ability to represent the agency in front of clients Be a strong leadership figure Confident reporting and presenting to key clients Comfortable tackling a range of content pillars, including content for clients in: financial services, FMCG, alcohol and more Well-versed in digital content best-practice and strategy, from mainstream social media channels and websites to digital magazines, WhatsApp and more Strong journalistic network of content writers, creators and producers for commissioning work Fundamentally passionate about the power of content and content marketing, be excited by delivering great work to clients, and be willing to go above and beyond, outside of the 9-to-5 Creatively minded and able to assist with creative direction on shoots.
Should you not receive a response within one week, please consider your application unsuccessful.
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