Digital and Performance Marketing Lead (JB****) Edenvale, Johannesburg (Office-Based) Compensation: R****** – R****** CTC per month, negotiable dependent on experience.
Medical aid contribution, pension fund, provident fund.
Permanent.
We are searching for a digitally-driven, performance-focused marketer.
The role involves driving lead generation, campaign performance, and digital growth in a fast-paced financial services environment.
Minimum Requirements Degree or diploma in Marketing Management or a related field Strong experience in performance marketing and digital lead generation Experience leading or managing a marketing team PPC, Meta Ads, Google Ads, Google Analytics and Google Search Console experience SEO, TikTok Ads, email marketing and WhatsApp automation experience Strong data analysis, reporting and campaign performance tracking experience Experience working with BI and development teams Strong understanding of conversion optimisation, funnels, budgets and ROI Strong stakeholder management skills across sales, call centre, IT, agencies and internal teams Able to manage multiple campaigns and deadlines in a fast-paced environment Hands-on, driven, commercially focused and deadline-driven Google AdWords and Facebook marketing certifications advantageous Duties and Responsibilities Lead and support the existing marketing team Manage digital and performance marketing across paid media, CRM, SEO, content, digital platforms and lead generation Drive campaign performance across Google, Meta and TikTok Track CPL, CPS, conversion rates and lead source performance Improve customer acquisition, lead quality, conversion performance and revenue growth Manage CRM journeys across email, SMS, WhatsApp and other digital channels Analyse campaign results and use data to improve performance Work closely with sales and call centre teams to improve lead quality and campaign outcomes Manage marketing budgets and allocate spend according to performance and ROIOversee website updates, UX improvements and tracking implementation with internal and external teams Manage agencies, partners and internal stakeholders Identify and test new digital growth channels and partnership opportunities Ensure campaigns meet compliance and approval requirements Report on marketing performance, trends and key insights Stay up to date with digital marketing trends, tools and growth opportunities Equal Opportunity Employer All backgrounds are welcomed, with no bias.
All are considered based on requirements.
#J-*****-Ljbffr
