Position Title: CRM, Digital and E-Commerce ManagerDivision: Abbott NutritionLocation: JohannesburgDO WORK THAT MATTERS.About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:Career development with an international company where you can grow the career you dream of.A company recognized as a great place to work in dozens of countries around the world.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity.About Nutrition DivisionOur nutrition business develops science-based nutrition products for people of all ages. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, and Glucerna – to help get the nutrients they need to live their healthiest life.Role OverviewIn this role, the Digital Manager is responsible for the strategic ownership and execution of key aspects of the ANI Digital Strategy for South Africa, ensuring that all Digital Marketing, eCommerce, and CRM strategies are well integrated within the Brand Plan.Digital Marketing Responsibilities:Define the Consumer and HCP Digital Strategy for Ensure & Pediasure.Lead & manage the entire ANI Digital Ecosystem.Define and track the CRM Journey.Coordinate all Digital related topics and manage agency partners.Leverage data analytics to develop customer-centric solutions to boost online sales.E-Commerce Responsibilities:Define the eCommerce strategy to achieve financial targets.Partner with local sales & marketing teams to maximize sales.Manage budget and operational costs for eCommerce activities.Ensure compliance with relevant South African laws and Abbott policies.Define product volume forecasts to meet sales objectives.Stakeholder Relationship Management:Drive alignment of ANI and eCommerce strategies in the Nutrition Category.Tracking of E-commerce Performance:Implement a system to track sales and shares through eCommerce.Provide analytic reports of online sales and consumer path to purchase.Training & Development:Support the skills' development of local commercial teams.QUALIFICATIONS AND EXPERTISE:Education: Tertiary qualification in Marketing or Commercial qualification is an advantage.Expertise and Competencies:1+ years in sales/marketing/digital/eCommerce role within the FMCG, OTC, or Healthcare environment.Working knowledge of eCommerce business model.Strong negotiation and communication skills.Team player with experience in cross-functional teams.Strong analytical skills.Apply NowFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
#J-18808-Ljbffr