Creative Marketing Lead

Job Title: Influencer & Creator Marketing Lead
Location: Remote
Type: Full-Time
About Us Petra Brands is home to some of the fastest-growing product brands across lifestyle, beauty, pet, and party categories – including Fomin, Roofus, Luna Naturals, and House of Party/Craft Hero.
We create products people love, and content that makes them fall in love faster.
We're looking for a creator-obsessed, culture-savvy marketing lead to take the reins on our influencer and creator marketing efforts across TikTok and Instagram.
What You'll Do You'll own the entire creator lifecycle – from discovery to delivery.
Your goal?
Seed product, spark content, and scale community.
Key Responsibilities Influencer Discovery & OutreachIdentify and recruit creators that reflect our target customer for each brandHandle outreach, product gifting, and all creator communicationsSeeding & Product FulfillmentCoordinate product send-outs (gifting + campaign-related), track shipments, and ensure timely deliveriesMaintain seeding calendars for each brand and product dropContent & Campaign ManagementEnsure content is on-brand, on-trend, and delivered on timeTrack deliverables, usage rights, and performance metricsFlag and curate high-performing UGC for organic/paid usageCommunity BuildingBuild and nurture a creator community that feels personally connected to our brandsPlan occasional touchpoints (e.g., surprise & delight, virtual hangouts, beta-testing new products)Brand AlignmentDeeply understand and uphold the visual, tonal, and mission-aligned standards of each brandPartner with brand leads and creative teams to guide content directionWhat You Bring 2–4+ years experience in influencer or creator marketing (beauty, pet, lifestyle, or party a plus)Strong network and intuition for finding the right creators, not just the biggestExcellent written communication – you'll be the voice of our brand in DMs and inboxesHighly organized with strong attention to follow-ups, shipping, and deliverablesPassion for UGC, emerging trends, and building creator-led brandsNice to Have Experience managing seeding at scalePrior experience using influencer platforms (e.g., Aspire, Upfluence, Grin)Comfortable using tools like Notion, Google Sheets, Slack, etc.
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