Creative Group Head – Senior Conceptual Copywriter
We are looking for a Concept
Creative to work on our fashion retail brand. The main responsibility will be
to develop concepts and design for on-trend and breakthrough promotional
campaigns. It also involves planning and directing photoshoots and developing
visual assets that will be rolled out to several media platforms.
The Concept Creative for
this role must can have a Copywriting background but should have a strong grasp
of Art Direction and should be willing to learn & upskill where needed. Concept
Creatives are client facing, conceptual thinkers who are able to work alone and
in collaboration with other conceptual creatives & creative
specialists. They have sufficient communication skills to visualise and
sell creative ideas. When it comes to
their thinking, they are channel and brand agnostic. We consider Concept
Creatives to be able to think through the funnel, from big attention-grabbing
platform ideas to functional bottom of the funnel conversion ideas.
We sell or else should be
the guide through everything we do.
This role needs someone
who can work efficiently under pressure, in collaboration with media and
strategy from the get-go. We thrive in a fast pace environment in an ever-changing
landscape, having a solution orientated mindset is key to succeed in this
role.
THE ROLE REQUIRES
Must have relevant qualification plus
at least 8 years of experience at reputable advertising agency. We are looking for someone who has worked
within the retail environment or worked on retail clients. Experience with fashion retail brands
is a plus.
Copy skills required:
Strong Retail TV and radio script
writing capabilities, experience in directing voice over artists and sound
engineers, good ear for music and background tracks and ability to write retail
headlines and copy. Must also be a strong conceptualiser. Should have a good
grasp of Art Direction (ie the partner discipline) and able to work across
multiple channels.
Other skills required:
Good presentation and client
relationship skills, be a good team player and mentor, be innovative and
solutions driven, able to plan workloads, collaborate with production to meet
deadlines.
The successful candidate will work
across several projects from initial conceptualisation of monthly campaigns to
TV and radio scripts, social engagement ideas, headlines and copy for roll out onto
various media platforms.
RESPONSIBILITIES
CREATIVE
Under the supervision of a Creative Director,
you will be responsible for the concept and ideation of campaign ideas. You will be expected to mock-up ideas, and
create internal and external presentations to sell in ideas to clients You will be required to either see those
ideas through to finished work or guide your supporting team roll out the work You will either lead art direction and
planning on photographic and TV shoots Or you will lead all copy requirements,
develop TV and radio scripts, direct voice performances and direct social
content You ensure that the creative team/traffic
manager/production manager are aligned throughout projects, to meet deadlines You are responsible for overcoming any
difficulties and finding solutions during the project while keeping your
Creative Specialists informed throughout. You build strong relationships and foster
good team spirit with both clients and members of the agency to bring great
ideas and creative work to life You will have a solution focused attitude
ADA MI NISTRATION
You have a thorough working knowledge of all
agency systems: timesheets, resource, planning You are ultimately responsible for ensuring
your work is produced efficiently and on time
