Creative Director - Digital Save | Email | Print | PDF Remuneration: Market related Benefits: Medical Aid contribution Location: Johannesburg, Bryanston Education level: Diploma Job level: Management Snr Type: Permanent Reference: #CD Digital Company: Valiant
Job description Job purpose
The creative director is responsible for collaborating with clients to identify future-forward solutions and drive creative thought leadership. Furthermore, this role ensures that all creative standards are adhered to and is responsible for all digital assets produced by the creative department.
Job objectives
Leadership
Providing leadership and direction that harnesses the power of the collective team to achieve our business objectives
Drive leadership in terms of creative excellence for our business and for clients
Provide direct leadership and growth to team members and relevant resources
Assist with driving departmental targets and goals, helping each team member to achieve these goals
Strategic/analytics
Build on strategy and insight to ideate and create the concept and creative direction.
Identify opportunities in the market to create new and unique experiences.
Define and evaluate relevant digital channels and understand the role that each platform plays within the overall ecosystem to deliver multi-channel user experiences.
Lead the design of insight-driven digital creative from concept through to execution
Identify key value drivers within the creative department and be able to optimally increase efficiencies in order to drive profitability
Consultancy (internal/external)
Communicate and collaborate with clients to ideate, develop content and present concepts.
Collaborate with platform partners to innovate and enhance creative ideas.
Brief and manage creative collaborators to ensure the quality of creative output.
Guide and uphold creative excellence and manage output within the creative department.
Delivery
Conceptualise and present ideas that fulfill both client briefs and the strategic insights.
Transform ideas & client needs into unique user experiences.
Championing innovative creative solutions (internally and for clients)
Guide, inspire and oversee concept creation within the creative department
Oversee all creative production and content creation, including but not limited to: design, copywriting, video, audio etc.
Drive accountability for the creative process within the creative department
Ensure visual communication and brand standards are met across all creative deliverables (internally and externally)
Knowledge
Operational knowledge
Knowledge of effective methods to derive and interpret client objectives
Knowledge of video art directing
Knowledge of creative best practices across various digital platforms
Knowledge of the broader design fields (graphic, multimedia, copywriting etc.)
Knowledge of design principles
Knowledge of design processes
Basic knowledge of general business processes and practices
Basic knowledge of budgeting principles
Strong understanding of digital marketing and success factors
Knowledge of effective methods to derive and interpret client objectives
Knowledge of how to lead and inspire the creative team in developing innovative solutions for clients
Industry knowledge
Understanding and familiarisation of digital and social content distribution platforms
Knowledge and interaction with creative specialists in the content creation space.
Knowledge and understanding of digital design trends and latest industry innovations
Knowledge of TTL advertising
Understanding what the trends and subcultures are, to be able to develop creative that is relevant
Technical knowledge
Knowledge of design software and equipment
Knowledge and understanding of social platforms and best practice tools
Knowledge of digital platforms and channels (formats and outputs)
Knowledge of Multi-channel platform integration
Knowledge of Multi-programme integration (e.g. Adobe Illustrator to Photoshop)
Basic knowledge of HTML and CSS
Knowledge of Adobe Creative Suite
A deep understanding of what innovative factors (e.g. technologies) drive creative and vice versa
Skills requirements
Ability to inspire the team and deliver on powerful creative ideas
Exceptional team player with the confidence and integrity to earn client and internal team confidence quickly
Ability to thrive in a fluid, super-fast and entrepreneurial environment
Strong, effective public speaking, professional communication and client presentation skills
Fantastic storytelling and storytelling capabilities
Excellent Verbal, Written, and Interpersonal communication skills
Ability to have a high propensity to learn quickly
Ability to allocate and manage time effectively
Ability to efficiently use Google Suite or industry-standard presentation/collaboration tools
Ability to determine which creative will best be suited on a specific platform
Ability to be agile, and adapt the creative to changing trends in the industry
Ability to understand and work on the intricacies of social and digital platforms/channels
Key focus on attention to detail to ensure accuracy of design/interactive artwork supplied to platforms/channels
Ability to determine which creative will best be suited on a specific platform
Well-rounded skills using Creative Suite (Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD) as well as Sketch and InVision
Ability to manage multiple projects concurrently
Ability to work within a team and independently
Ability to conceptualise and create engaging creative content
Experience
Operational
Seven+ years of experience in a creative role within a marketing or agency environment across multiple industries (essential)
Solid experience developing online and digital advertising campaigns (big brand experience preferred)
Five+ years of experience managing or directing teams of people (essential)
Basic level of experience managing departmental budgets (desirable)
Consultancy
Expert level of experience in presenting creative work to clients
Demonstrated track record of consultancy with executive level clients
Technical
Expert level of experience using Adobe Creative Suite (essential)
Intermediate level of experience using web design tools (essential)
Expert level of experience using presentation software (e.g. Keynote)
Industry-specific
Three+ years of experience within a Digital marketing environment (essential)
Demonstrated track record in strategic creative excellence
Two+ years of experience within an international/global marketing organisation (desirable)
Qualification(s)
National diploma in graphic design or marketing (essential)
Bachelor's degree (BA) (desirable)
Posted on 05 May 10:40
Create your CV once, and thereafter you can apply to this ad and future job ads easily. Valiant (previously known as BRANDTRUTH) is a digital-first agency which helps brands brave enough to step up, to create digital-first marketing solutions that stand out. The agency is proudly 51% black female owned, independent and Level 2 BBBEE.
Get job alerts for Creative Director jobs Join a strategic and innovative TTL experiential agency that focuses on global clients as their Executive Creative Director based in...
We’re looking for an experienced and passionate retail creative director to join our Johannesburg team.
We’re looking for a Mid-creative team to join our Johannesburg studio: a special kind of duo with the ability to create campaigns that people will love and...
