Content Specialist

Content Specialist
Company:

Frogg Recruitment Sa


Content Specialist

Details of the offer

Content Marketing Specialist Century City Cape TownDesign and develop customer-eccentric, lead-generation focused content marketing and social media strategies along with a monthly content calendar (social & editorial)Ensure content plans consider multiple channels and repurposing opportunitiesGenerate the required number of content pieces as per the social and editorial calendar – content must be SEO focused (articles, blogs, e-books, whitepapers, landing pages, video scripts)Manage a content library that facilitates content repurposingWork closely with the global marketing team to ensure we align to global best practice, leverage content opportunities and repurpose global content across all digital platformsDevelop Email Marketing and Social Media Content that ConvertsWrite and manage social media content while embracing new techniques as they emergePosition the company as an opinion leader in its field through online channels.Work closely with the Digital Specialist to increase web traffic and engagement across all platformsWork closely with the Digital Specialist to generate leads through content marketing effortsAnalyse Content Marketing Performance and Optimise all content considering SEO and Google AnalyticsGuide the development of the identified key messages, so they align to the group strategy, the business development strategy and brand blueprint Content Custodian Ensure consistency of the company tone of voice across digital platforms, company collateral and direct marketing material. Must follow corporate communication best practices, branding and documentation standards.Be the quality custodian of content placed on all marketing platforms including, company Request for ProposalsEdit, proofread and ensure timely update of all company collateralAssist Sales and Subject Matter Experts with the crafting of prospect and client presentations, and Adhoc communicationsDevelop and drive a process to gather, collate and curate relevant contentPosition the company as an opinion leader in its field through online channels.Stay ahead of industry standards and identify trends, frequently bringing new ideas to the table QualificationsDiploma/Degree in Copywriting, Communications, Journalism, Public Relations, English, or related field. Copywriting experience preferred.Digital Marketing Certificate/DiplomaAny Marketing Qualification, with a Content Marketing Angle. Experience 5 Years’ Corporate Copywriting Experience3 Years B2B Experience Marketing to the C-suite Target Audience3 Years Multichannel Content Generation Experience (Social, Web, Email, Sales Collateral)


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