Kick-start your career in the online gaming world and experience the very latest in technology and innovation.Purpose:The Content SEO Specialist would work to adapt the overall content strategy into activities that they deliver against to improve our organic visibility and improve the overall performance of the focus brands. You will contribute towards creative output and content created both internally and externally. With innovation and creativity at front of mind, the ideal candidate will have the initiative to identify content gaps and opportunities to drive traffic, build engagement and generate leads and revenue across their focus brands.Key to success in this role is the ability to oversee simultaneous content campaigns, order and control delivery of top written, video and multi-media content to deliver online SEO growth and support the SEO strategy for their focus brands. The perfect candidate will be passionate about iGaming and have a real understanding of how to direct traffic in the iGaming industry.Duties will include, but not limited to:Understand a brand's goals and objectives, research their market, and apply creative thinking to develop content growth ideasEnsure planned content supports the SEO strategy and is aligned with the content roadmapDevelop a deep knowledge of SEO Content creationBrief content creation to internal and external content providers and ensuring returned content is of a high qualityTrack delivery of content & requested materialsPerform Content QCs, uploads, and publishing via our CMSKeep relevant stakeholders updated, letting stakeholders know where content production standsMaintain tracking and analyse success of content growth Updating/refreshing/optimising existing content on websites using keyword placement and internal linkingTake a proactive approach in SEO content creation, working autonomously to identify opportunities to drive SEO performanceShare knowledge derived from projects and research with fellow team members; coach and develop other members of the teamReport SEO KPI performance back to the business and explaining reasons for growth or decline including outcome of actions taken and development actions requiredTake time to properly learn topics and deliverable processes to enhance work rate without compromising qualityStay up to date on market trends and relevant industry news to suggest new SEO projects based on objectives, and past performanceRaise issues, opportunities and competitor insights obtained from utilising tools such as Screaming Frog, SEMrush and Google Search ConsolePromote SEO awareness and best practice across the organization including educating business stakeholdersLiaise with internal stakeholders and build effective working relationshipsManage expectations on delivery of work, accurately estimate deadlines and know when to ask for helpDevelop expertise in using SEO tools EG Google Analytics, Google Search Console, SEMrush, Ahrefs, Majestic, Screaming FrogIdentifying and sharing growth opportunities to increase ranking and traffic to the siteDetailed understanding of ranking and financial reports based on specific projects with the ability to provide one liner updates when requiredContributing ideas to help develop and grow the SEO teamCollaboration with external departments and teams including translations, creative studio, external content suppliers, acquisition Dev and QAAnalyzing SEO performance and determining how to make changes to content to best optimize performanceBe accountable for the performance of your projectsAdvanced knowledge of Excel, graphs, and formulasPrevious experience and knowledge in Digital Marketing and SEODemonstrates consistent behaviour aligned to the Combiined F and Organizational CultureWorking knowledge of ranking & financial reports and systemsAble to perform Onsite and technical QCsAdvantageous Requirements:Experience with Content ManagementUnderstanding of Google Analytics and Search ConsoleExperience with SEMRush/Ahrefs/Data Studio/Screaming FrogTraining experiencePersonal Specifications:InitiativeProblem SolvingOwnership and AccountabilityDecision MakingPlanning and OrganisationInterpersonal SkillsBottom Line FocusAdaptable *Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process. *Shortlisted candidates may need to complete an assessment. This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification. Should you not hear from us within 2 weeks, please deem your application as unsuccessful. The perfect place to work, play and grow! About UsWe believe in hiring talented, hardworking and ambitious people from all over the world. In return, we ensure a supportive working environment, access to leading edge technologies and a commitment to social awareness and equity.Working in this unique and highly competitive industry means that we have to take risks and be innovative. The way we do this is by allowing for mistakes, but also making sure we learn from them. And with a multi-cultural workforce that's unparalleled in its diversity and dynamism, we also offer plenty of scope to grow on a personal level too.Best of all, we do this while enjoying ourselves as much as possible!#J-18808-Ljbffr
