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Purpose: The Content SEO Specialist would work to adapt the overall content strategy into activities that they deliver against to improve our organic visibility and improve the overall performance of the focus brands. You will contribute towards creative output and content created both internally and externally. With innovation and creativity at front of mind, the ideal candidate will have the initiative to identify content gaps and opportunities to drive traffic, build engagement and generate leads and revenue across their focus brands.
Key to success in this role is the ability to oversee simultaneous content campaigns, order and control delivery of top written, video and multi-media content to deliver online SEO growth and support the SEO strategy for their focus brands. The perfect candidate will be passionate about iGaming and have a real understanding of how to direct traffic in the iGaming industry.
Duties will include, but not limited to: Understand a brand's goals and objectives, research their market, and apply creative thinking to develop content growth ideas
Ensure planned content supports the SEO strategy and is aligned with the content roadmap
Develop a deep knowledge of SEO Content creation
Brief content creation to internal and external content providers and ensuring returned content is of a high quality
Track delivery of content & requested materials
Perform Content QCs, uploads, and publishing via our CMS
Keep relevant stakeholders updated, letting stakeholders know where content production stands
Maintain tracking and analyse success of content growth
Updating/refreshing/optimising existing content on websites using keyword placement and internal linking
Take a proactive approach in SEO content creation, working autonomously to identify opportunities to drive SEO performance
Share knowledge derived from projects and research with fellow team members; coach and develop other members of the team
Report SEO KPI performance back to the business and explaining reasons for growth or decline including outcome of actions taken and development actions required
Take time to properly learn topics and deliverable processes to enhance work rate without compromising quality
Stay up to date on market trends and relevant industry news to suggest new SEO projects based on objectives, and past performance
Raise issues, opportunities and competitor insights obtained from utilising tools such as Screaming Frog, SEMrush and Google Search Console
Promote SEO awareness and best practice across the organization including educating business stakeholders
Liaise with internal stakeholders and build effective working relationships
Manage expectations on delivery of work, accurately estimate deadlines and know when to ask for help
Develop expertise in using SEO tools EG Google Analytics, Google Search Console, SEMrush, Ahrefs, Majestic, Screaming Frog
Identifying and sharing growth opportunities to increase ranking and traffic to the site
Detailed understanding of ranking and financial reports based on specific projects with the ability to provide one liner updates when required
Contributing ideas to help develop and grow the SEO team
Collaboration with external departments and teams including translations, creative studio, external content suppliers, acquisition Dev and QA
Analyzing SEO performance and determining how to make changes to content to best optimize performance
Be accountable for the performance of your projects
Advanced knowledge of Excel, graphs, and formulas
Previous experience and knowledge in Digital Marketing and SEO
Demonstrates consistent behaviour aligned to the Combiined F and Organizational Culture
Working knowledge of ranking & financial reports and systems
Able to perform Onsite and technical QCs
Advantageous Requirements: Experience with Content Management
Understanding of Google Analytics and Search Console
Experience with SEMRush/Ahrefs/Data Studio/Screaming Frog
Training experience
Personal Specifications: Initiative
Problem Solving
Ownership and Accountability
Decision Making
Planning and Organisation
Interpersonal Skills
Bottom Line Focus
Adaptable
*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process. *Shortlisted candidates may need to complete an assessment. This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow! About UsWe believe in hiring talented, hardworking and ambitious people from all over the world. In return, we ensure a supportive working environment, access to leading edge technologies and a commitment to social awareness and equity.
Working in this unique and highly competitive industry means that we have to take risks and be innovative. The way we do this is by allowing for mistakes, but also making sure we learn from them. And with a multi-cultural workforce that's unparalleled in its diversity and dynamism, we also offer plenty of scope to grow on a personal level too.
Best of all, we do this while enjoying ourselves as much as possible!
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