Reporting Line: Marketing Manager (UK) Hybrid work model : Minimum two days a week in the office with option to work remotely for remaining three days Employment type: Permanent Working hours: 09H00 to 17H30 Primary Purpose The Content Coordinator will produce compelling content and curate campaigns for social media and digital platforms to promote online undergraduate and postgraduate programmes globally to prospective students. Key Responsibilities Create student-focused, engaging content for websites, email, and social media. Using a content management system (CMS)?to edit?or update information on existing websites. Collaborate?with the Digital Platform Coordinator, web development partners, and media agencies to develop content, strategies and styles that attract and convert prospective students. Analyse the search landscape to align content with SEO goals and generate innovative ideas that drive results. Write and optimise copy for SEO. Proofread and sign off copy to use on OES websites. Develop link-building/gathering strategies to increase overall traffic. Coordinate and update onsite blogs. Analyse content/campaign effectiveness and relevant KPIs using tools like Google Analytics, providing insightful reports for the senior management team. Conduct competitor analysis and stay updated with the latest industry trends and news when required. Repurpose and optimise existing digital content with a focus on driving traffic to OES websites. Support the execution of content plans – in line with external trends, campaign activities, and new programme launches. Key Relationships Internal Director – Marketing & Student Recruitment Sales Manager Marketing Manager SEO & Web Specialists Other Student Recruitment Advisors Multimedia Specialists Graphic Designers Editorial Specialists Other internal stakeholders across the business, as required External University Partner – Marketing and Recruitment Stakeholders Academics and Subject Matter Experts What does success look like? A significant increase in organic website visits indicates successful SEO strategies. Content ranks consistently high for targeted keywords. Improved quality and relevance of content should lead to a decrease in bounce rates. Content that is SEO-friendly, genuinely helpful, and accurate for students. Older content is periodically updated and optimised, ensuring it stays relevant. Success in generating various content types (blog posts, FAQs, webinars, etc.) that cater to different segments of the target audience. Ensuring all strategies align with the latest search engine guidelines and best practices. Ensure all content complies with legal standards, including copyright laws and data protection regulations. Highly analytical - always looking for more data, including performance metrics and behavioural and demographic data. Key Performance Indicators The number of organic visitors coming from search engines. The number of leads generated through content marketing efforts showcasing the role's contribution to the enrolment funnel. Evaluate content quality through user feedback, ratings, and reviews, ensuring content resonates with the target audience. Track the regularity of content publication to ensure consistency in content marketing efforts. Assess the influence of content marketing on various stages of the enrolment pipeline, from lead generation to application. Track social sharing metrics, including shares, likes, ad retweets, to gauge the virality and amplification of content. Compare content performance metrics against industry benchmarks and competitors to identify areas of strength and improvement. Requirements Essential Skills, Experience and Qualifications Proven experience in content marketing. Understanding of CMS and website infrastructure. Basic knowledge of HTML, CSS, and JavaScript. Familiarity with social media platforms. Knowledge of graphic design software, such as Canva, Adobe Illustrator, Photoshop, and InDesign. Strong written and verbal communication skills. Highly desirable Experience using Salesforce CRM, Marketing Cloud and a CPD. Experience in content marketing for the Higher Ed sector. Certifications from reputable sources like Adobe, Google or SEMrush. Deep understanding of SEO best practices, keyword research, and Google Analytics. Benefits Benefits These are some of the perks you can expect when you join the team: Flexible working hours Generous annual leave policy Paid maternity, parental, and study leave benefits in line with policy Learning and development opportunities within a global team Fun events organized by the Construct Social Committee ABOUT CONSTRUCT EDUCATION Construct is a strategic learning solutions and learning design partner to many of the world's leading universities and organizations. We are a 100% owned subsidiary of the Online Education Services (OES) group based in Australia and operate as a separate entity, although closely aligned. Construct and OES share a vision of an academic-led, learner-centric approach to developing world-class online programs that provide rich and immersive learning experiences. Our diverse, global teams bring together extensive learning and platform expertise resulting in progressive instructional design, digital content production, project management, and education consulting services. Our services are primarily delivered through our center of excellence in Cape Town with sales and support teams focused in the US, UK, and Australia (parent).
