Communications Specialist

Vacancy: Western Cape Communications Specialist – Fidelity Services Group (all brands)Location: Cape TownReporting to: Fidelity Services Group - Head of Group Marketing and CommunicationsOverall Purpose Of The Job – CommunicationsInfluence stakeholder behaviour in support of the brand vision and business priorities through effective and timely external communications and reputation management to build trust and credibility.Ensure that perception of thought leadership and good corporate citizenship is maintained through positive PR — change behaviour, attitudes and opinions.Craft, design, and execute regional communications plans aligned to marketing for the respective regions.Source and distribute good news stories, new products, suburb and/or market-specific information, general communications, and alerts via various mediums to customers, the media, and other interested parties.Develop and distribute communication material via appropriate platforms – email, social, SMS, digital creation (experience with CANVA advantageous), etc.Main DutiesCoordinate all above and below the line marketing and communications activities in locations of responsibility, ensuring share of voice in the regions.Plan and implement promotional campaigns in alignment with the national marketing and communications strategy.Report regularly on the success of regional communications activities.Ensure a consistent brand experience at all touchpoints.Manage and work closely with PR agency to increase share of voice, reporting, best practices, and insights.Build on media relations.Conduct media monitoring.Collaborate with the business on PR and marketing regional-specific plans.Assist with crisis communication planning to ensure timely and effective responses to potential issues.Investigate appropriate communication platforms utilized by communities, cities, or on a national basis for distribution of communications.Identify suburb-specific communication tools and partner with community leaders to utilise tools to communicate key messages that drive customer awareness of the brand, activities, and capabilities.Segment customer base to define target audiences for optimal relevance of communication.Grow awareness, liking, and consideration for the Fidelity brand in the region through consistent messaging, relevant positioning, and positive communications initiatives.Formulate communication policies to aid in representing the organisation to customers and stakeholders.Manage, distribute, and analyse customer satisfaction surveys.Take on additional communication projects as required.Compile relevant and accurate internal communications.Develop, deliver, and manage regular social media and WhatsApp collateral to grow brand awareness and positioning.Minimum Qualification And ExperienceB-degree in Communications – minimum criteria.Minimum 7 years' experience as a corporate Communications Specialist.Agency experience advantageous.Skills/AbilitiesGood written and oral communication skills.Ability to establish and maintain internal networks – organisational agility.Good time management.Customer focus.Highly motivated individual.Works well under pressure.Attention to detail.Ability to work independently.Project management skills.We reserve the right not to make an appointment to any advertised position.
Preference is given to existing employees, and the selection is based on merit.
We encourage and support Historically Disadvantaged Candidates and Black Female Candidates in the FSG team.
Black female candidates will be given priority as per our transformation policy, subject to the above criteria.Fidelity Services Group (Pty) Ltd supports fair practice and business ethics, emphasizing the continuous development of our human capital as a key resource for success in our markets.If you are not contacted within 10 working days from the closing date, please consider your application unsuccessful.
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