Communications Coordinator (Digital)

Communications Coordinator (Digital)
Company:

Clicks


Communications Coordinator (Digital)

Details of the offer

Job Related Knowledge Knowledge of email marketing specialism and direct marketing in general (Essential) An understanding of the principles of CRM and database segmentation (Essential) Knowledge of email marketing platforms (Essential) Reporting and analytical skills (Desirable) Job Related Skills Strong planning and prioritisation skills - able to be self-directed and deliver on deadlines Excellent project management as well as interpersonal and organizational skills. Attention to detail Data oriented and analytical mind-set - a passion for optimization and A/B testing. An ability to report on performance metrics A strong understanding of the optimization techniques for email. Proactive and inquisitive thinking. Understands and monitors competitive landscape, provides insight and recommendations to drive the email channel forward as best in class. Education Bachelors degree or diploma in IT Digital Marketing / communication (Essential) Project Management or Data analytics (Desirable) Job Related Competencies Deciding and Initiating Action Analysing Applying extpertise and technology Planning and organising Adapting and responding to change Coping with pressures and setbacks Acheiving personal work goals and objectives All positions will be filled in accordance with our Employment Equity plan. We also encourage people with disabilities to apply. To coordinate the full email lifecycle, including planning, briefing, list segmentation, testing, deployment and performance reporting. Responsible for owning the direct marketing content calendar, working with teams across the business to plan and prioritise content in line with the brand calendar To create comprehensive briefs representing business objectives enabling efficient creative production Ensure segmented customer lists are briefed and timeously available and maintained for deployment To brief and approve the email design to the digital account manager, ensuring adherence with templates and digital brand CI, ensuring emails render properly across different browsers and devices. To work with the digital designers and copywriters to craft compelling, relevant and timely email content and subject lines to effectively engage our customers. Accountable for final QA before deployment, paying attention to the email detail including the correct product and promotion information. To manage the email and SMS deployment platform. Report and circulate email scorecards and use to analyse key metrics (open rates, CTR's, visits, conversion rate and revenue) of campaign performance in order to provide insights and actionable recommendations. To work with the Digital Marketing Manager to evaluate new opportunities for customer segmentation and personalization to bring the right message to the right customer at the right time. To work closely with the omni-channel team to ensure commercial decision-making in driving quality traffic to the website. Daily updates to the website & app - lead content co-ordinator for Clicks owned assets To coordinate the full email lifecycle, including planning, briefing, list segmentation, testing, deployment and performance reporting. Responsible for owning the direct marketing content calendar, working with teams across the business to plan and prioritise content in line with the brand calendar To create comprehensive briefs representing business objectives enabling efficient creative production Ensure segmented customer lists are briefed and timeously available and maintained for deployment To brief and approve the email design to the digital account manager, ensuring adherence with templates and digital brand CI, ensuring emails render properly across different browsers and devices. To work with the digital designers and copywriters to craft compelling, relevant and timely email content and subject lines to effectively engage our customers. Accountable for final QA before deployment, paying attention to the email detail including the correct product and promotion information. To manage the email and SMS deployment platform. Report and circulate email scorecards and use to analyse key metrics (open rates, CTR's, visits, conversion rate and revenue) of campaign performance in order to provide insights and actionable recommendations. To work with the Digital Marketing Manager to evaluate new opportunities for customer segmentation and personalization to bring the right message to the right customer at the right time. To work closely with the omni-channel team to ensure commercial decision-making in driving quality traffic to the website. Daily updates to the website & app - lead content co-ordinator for Clicks owned assets


Source: Adzuna_Ppc


Area:

  • Sales / Trade Representative - Sales

Requirements