Business To Consumer Marketing Manager (Aa)

Business To Consumer Marketing Manager (Aa)
Company:

(Confidential)


Place:

Gauteng


Business To Consumer Marketing Manager (Aa)

Details of the offer

Business to Consumer Marketing Manager (AA) Area: Boksburg Package : R38000 P/M Mission: Implement Consumer/End-user experience at the point of sales (POS) to achieve business objectives as a driver of growth to increase in-store recommendations & conversions of brands. Lead the product purchase experience by developing & deploying compelling content that empowers sales consultants and shoppers to make more informed purchase decisions. Duties: Advertising, promotion & event management: • Writes retail brief aligned with business strategy. • Develops in store/retail objectives based on marketing objectives and strategies. • Develops and advises channel to ensure that POP is aimed at target users. • Produces or coordinates production of advertisements and promotions. • Creates material that demonstrates awareness of the Unique Selling Point of the product or service to differentiate it from the competition at retail • Plans, coordinates and manages a small customer event • Monitors event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise. Content Marketing • Monitors content consistency across all mediums and between the sales, marketing departments and in line with the Brand standard. • Collaborates with design team to create new assets that embodies the brand. • Performs basic content development activities under direction (e.g., product updates, brand reviews, partner information). • Develops simple digital marketing communications products. • Tailors messages to reflect the marketing medium being used and target audience. • Analyses POS data on usage of material. • Build a retail plan in collaboration with the marketing and sales teams. Multi-Channel Marketing • Works closely with marketing team to develop, implement, and manage marketing and call campaign programs to increase pipeline and sales through multi-channel partners. • Generates and analyses custom reports providing detail information on key performance indicators by channel. • Develops, implements, and manages promotions, programs, and other marketing activities across channels. • Supports report requirement for portals, and POS data. • Implements the multi-channel annual plan in collaboration with the marketing and sales teams. • Participate/Network in the global alignment on eRetail topics Integrated Marketing and Communication: • Develops content for marketing communications materials Ensures that marketing communications are consistent with brand and organizational standards. • Tailors marketing communications to reflect the marketing medium being used and target audience. Channel Management • Aligns retail activities with channel strategy (e.g. direct sales, wholesalers, Value-added Re-sellers, partners, manufacturers, eRetail, etc.). • Assists in the identification of potential channel members and their retail needs to drive traffic • Ensures marketing materials are distributed to channel members on time. Product & Service and Technical Knowledge • Differentiates between product/service features and benefits. • Locates and uses expertise of others to improve product knowledge. • Displays knowledge of how products/services compare with those of the competition. Strategic Retail Planning and Organizing • Helps develop customer advocacy to build long-term business relationships. • Identifies varied resources needed to achieve business goal Requirements: Relevant degree/diploma 3 years’ relevant experience Advertising and Promotion Branding Channel Distribution Content Marketing Digital Asset Development Event Management Integrated Marketing Communications Multi-Channel Marketing Project management Sales Planning • Strong Category Management Experience • Product Management and Product Screening experience (experience in introduction of new products to the market) • Strong analytical abilities • Strong excel and PowerPoint experience • Previous experience in Price Management • Understands Dealer Marketing requirements and support • Digital know how and ability to work with Digital Manager for Dealer led initiatives • Brand Management experience • Ability to run with projects • Fast learner (non-negotiable) • Ability to travel and events management experience from cradle to grave • Budget Management


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