Brand Manager

Join to apply for the Brand Manager role at AVI LimitedJoin to apply for the Brand Manager role at AVI LimitedGet AI-powered advice on this job and more exclusive features.National Brands Limited (NBL), a leading subsidiary of AVI Limited, is one of South Africa's top FMCG companies with iconic brands like Willards, Bakers, Five Roses, and House of Coffees.
For over 173 years, NBL has been a key player in the South African food sector, expanding its reach across Southern Africa and delivering high-quality products that impact daily lives.At NBL, we embrace a culture of high standards, teamwork, and accountability.
Our employees are driven by excellence and innovation, always prioritising customer satisfaction.
We celebrate our South African roots and foster a workplace where collaboration thrive.Why Choose NBL?Make an Impact: Influence daily lives through South Africa's most iconic brands.Innovative Growth: Help drive continuous improvement in product development and marketing.Career Opportunities: Access diverse roles across world-class facilities in Isando, Rosslyn, Westmead, and Durban.Collaborative Culture: Thrive in a supportive, team-focused environment with AVI's backing.Shape the Future with Us!
A rewarding opportunity awaits a skilled Brand Manager at NBL Head Office in Bryanston, Johannesburg.
This role will be handling the snacks portfolio.
We are looking for an innovative, detail orientated Brand Manager with a high level of financial acumen to take on the challenge of research and commercialization in of the portfolio.Reporting StructureReports to: Marketing ManagerKey Areas Of ImpactDeliver performance targets for portfolio across all target brandsOngoing market and industry analysis to provide recommendations for brand developmentOngoing competitor intelligenceOngoing review of portfolio activity effectiveness to update or change plans as requiredBudgeting & forecastingDeliver local portfolio and brand strategyInsights from pulling together existing research, market trends (global & local), competitors and internal dataSWOT analysisConduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trendsPortfolio positioning – Identify how our brand is positioned in the marketDevelop brand plans/brand strategy for profitable company growthDevelopment of 3-year portfolio strategyDeliver consumer communication strategyDefine and manage brand positioning and communication strategy using a variety of mediaPrepare/Review all promotional, advertising, media, research and R&D briefsParticipate in media strategy process, agreement & delivery of plansDevelop and execute marketing campaigns aimed at communicating our brand messageMaintain relationships (both internal and external partners)Monitor communication/promotional spendManagement of all New Product Development projectsDevelopment of commercial rational and justificationProject management of all new product development projectsWork with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable productsProduct / packaging developmentImplement launch and launch support planParticipate in monthly marketing & NPD meetingsWhat It Takes To SucceedExperience that set you up for success:A minimum of three (3) years' experience as a Brand Manager gained in an FMCG environment is essentialKnowledge of IRI / Nielsen data experience requiredQualifications & Certifications That Will Contribute To Your SuccessA completed commercial degree majoring in Marketing, Business Management, Finance or similar is essentialAdditional Requirements That Will Enhance Your Impact For SuccessProficient in MS Word, MS Excel, MS Outlook, and MS PowerPointSAP knowledge is advantageousStrong focus on analytical skills (turning data into actionable insights)Knowledge of consumer, trader, customer, and shopper insightsProject management expertiseKnowledge of the NPD processAdvertising experience from briefing to executionHigh levels of numeracyAbility to travel essentialWhy Join National Brands Limited (NBL)?Join NBL to play a key role in shaping the future of iconic brands and contribute to an environment that values your skills, passion, and drive for excellence.
Apply now to make a lasting impact!Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesManufacturingReferrals increase your chances of interviewing at AVI Limited by 2xSign in to set job alerts for "Brand Manager" roles.Johannesburg, Gauteng, South Africa 1 day agoJohannesburg, Gauteng, South Africa 6 days agoGermiston, Gauteng, South Africa 1 day agoJohannesburg Metropolitan Area 3 days agoBryanston, Gauteng, South Africa 1 week agoRandburg, Gauteng, South Africa 2 days agoBedfordview, Gauteng, South Africa 1 day agoJohannesburg, Gauteng, South Africa 1 week agoJohannesburg Metropolitan Area 1 week agoJohannesburg, Gauteng, South Africa $1,500.00-$2,000.00 5 days agoSandton, Gauteng, South Africa 3 weeks agoJohannesburg, Gauteng, South Africa 3 days agoMidrand, Gauteng, South Africa 4 hours agoJohannesburg, Gauteng, South Africa 1 month agoJohannesburg, Gauteng, South Africa 6 days agoGermiston, Gauteng, South Africa 2 days agoJohannesburg, Gauteng, South Africa 5 hours agoCity of Johannesburg, Gauteng, South Africa 1 week agoJohannesburg, Gauteng, South Africa 3 days agoJohannesburg, Gauteng, South Africa 2 months agoMidrand, Gauteng, South Africa 2 weeks agoJohannesburg, Gauteng, South Africa 1 week agoSenior Performance Marketing Manager Lead, Small & AccountantsJohannesburg, Gauteng, South Africa 6 days agoJohannesburg, Gauteng, South Africa 2 months agoJohannesburg, Gauteng, South Africa 11 hours agoJohannesburg, Gauteng, South Africa 2 months agoWe're unlocking community knowledge in a new way.
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